I think I've mentioned before just how much I enjoyed it when Wark Communications was working with Roshambo Winery. I truly got an education. It is rare to find a winery that in addition to being committed to making unique and fine wines, are also committed, naturally, to doing things differently.

Roshambo does do things differently. As is almost always the case, this difference is purely a result of the disposition of those who run the joint. Naomi Brilliant and her partner Scott Keneally simply don't think the way other vintners do. And while working in the same wine industry as other vintners, their approach to working that industry is different too. Here is a perfect example of that difference:

I really would like to see more wineries go outside the box. This is a regular refrain, this request for something different. But there does seem to be a wine marketing template that is closely adhered to by nearly every winery in America. I admit to contributing to the maintenance of that template. That's a shame too. But what's interesting and significant about Roshambo's unique approach to marketing wine is how they motivate and encourage others to take a similarly irreverent approach to wine. Witness this "60 Second Weekend" VideoCast produced by the Santa Rosa Press Democrat concerning the recently completed Roshambo Rock, Paper Scissors Competition

You must love this!! And you should reward the folks at Roshambo with multiple wine purchases...particularly their 2006 Dry Creek Valley THE OBVIOUS Sauvignon Blanc.